Networking is Not a Four-Letter Word

Students, today’s topic is networking. When you read that word, how do you react? Does it have a negative connotation for you? If you answered, “yes,” I have three words of advice for you: GET OVER IT!

What is networking? It definitely isn't “working” the room at an event, handing out and pocketing as many business cards as possible. Nor is it about asking favors of everyone you know.

If you want to understand the true meaning and value of networking, look to my friend Andrea Nierenberg, who is known (for good reason!) as the “queen of networking.” In her third and most recent book on the subject, “Savvy Networking,” Andrea offers this excellent advice: “Start right now by thinking of someone to whom you can reach out and help—with a business lead or reference, or a simple kindness or a compliment. Make sure that whenever you receive anything—no matter how small—you immediately reach back and thank the other person by note, call, e-mail, or gift and maybe a combination of them.”

If you look at networking the way Andrea does, you’ll understand why she says, “It’s not who you know—it’s who you thank.” Here’s another great quote from “Savvy Networking:” “When we express our appreciation to clients, co-workers, and employees, their attitudes are positively affected, and positive attitudes impact business success.”

In this, its purest form, networking equals caring about and doing for others. Once you actively embrace these ideals, you’ll be amazed at what you’ll receive in return through the rich, meaningful relationships you foster.

So, put yourself out there. Talk to people on the train, at the deli, in the elevator. I guarantee it will enrich your life. But remember, a good networker is a good listener. Take a tip from the sage Greek philosopher Epicetus, who wrote: “Nature gave us one tongue and two ears so we could listen twice as much as we speak.”